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Aligning Product and GTM Teams with Better Segmentation
Founders and company leaders take for granted that customer segmentation is important. However, those less experienced with the nuances of segmentation often don’t appreciate why segmentation is...
View ArticleInvesting in Macro
In recent years, we’ve seen a renaissance in productivity software. To make knowledge work seamless, internal teams have largely moved off of “hard files,” toward real-time workspaces with commenting,...
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For B2B Generative AI Apps, Is Less More?
We’ve watched large language models (LLMs) become mainstream over the past few years and have studied the implementations in the context of B2B applications. Despite some enormous technological...
View ArticleInvesting in Tennr
An enduring promise of new technologies is to find ways to increase human productivity. Software and robotics, for example, have always presented immense potential to automate repetitive mundane tasks...
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Owning the Workflow in B2B AI Apps
Last year, Kristina Shen and I expressed our anticipation for a “Wave 2” of B2B AI applications focused on synthesizing information, which we referred to as “SynthAI.” If the first wave of generative...
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